Posts by derickson
Mobile Share Of Search Traffic By Search Engine, 2013-2014 [TABLE]
Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreTeens Daily Time Spent Playing Video Games, October 2014 [CHART]
Just 11% of US teens said the do not play video games.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MoreStrategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Read MoreHow People Feel About Paying With Wearable Devices, December 2014 [CHART]
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Read More10 Least Engaging Brands, 2015 [CHART]
Brands are failing to keep pace with consumers’ growing expectations.
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