Posts by derickson
Most & Least Trusted American Companies, March 2015 [TABLE]
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read MoreMillennials' Online Political Activities, April 2015 [CHART]
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Read MoreObstacles To Innovation According To B2B Marketing Execs, Q4 2014 [CHART]
Among marketing execs, 35% said that a traditional mindset was the biggest barrier to innovation.
Read MoreFactors Fueling B2B Innovation, Q4 2014 [CHART]
Demands for a solid customer experience as well as new products and competition are forcing B2B marketers to master the art of innovation.
Read MoreState Of B2B Marketing Data
State of B2B Marketing Data: Most B2B records are missing key data such as industry information and phone numbers.
Read More2014 Retail Email Marketing Benchmarks [CHART]
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Read MoreHow Commercial Insurance Brokers Use Social Media, December 2014 [CHART]
About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.
Read MoreHow Commercial Insurance Decision-Makers Use Social Media
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Read MoreMachine-To-Machine Mobile Connections, 2010-2020 [CHART]
GSMA Intelligence estimates forecast that there would be 317 million M2M mobile connections worldwide in 2015—up from 243 million last year.
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