derickson, Author at e-Strategy

Frequency Of Smart Phone Use By Demographic, July 2015 [CHART]

Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .

This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

One-third of US adults report having ever used social media to ask a customer service question.

This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.

Baby Boomers are projected to soon account for 70% of disposable income.

Consumers’ top purchase influencers are also their top sources of new product awareness.

A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.

A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.

Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.