derickson, Author at e-Strategy

Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]

Social amplification rates of US influencers were highest in the electronics category, at 0.66%.

Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

Millennials' TV/Video Consumption, September 2015 [CHART]

Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.

Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]

Media and entertainment applications have a slower attrition rate than financial and shopping apps.

Customer Satisfaction With In-Store Shopping, September 2015 [CHART]

About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores.

Male Millennials' Emotional Responses To Video Ads, September 2015 [CHART]

Who has the most emotional response to online video ads? Apparently it’s Millennial men.

Top Factors For Consumer Trust In Websites, September 2015 [CHART]

A majority of consumers don’t trust websites that suffer from security and usability issues.

Consumer Ratings Of US Industries, August 2015 [CHART]

The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view.

Effect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]

North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.