Posts by derickson
US Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreMedian Household Income, 1974-2014 [CHART]
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate.
Read MoreTop 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]
African-Americans are increasingly affluent, educated and diverse.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreShare Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Read MoreMascots In Pharmaceutical Commercials
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Read MoreUS eCommerce Metrics By Device, Q2 2015 [CHART]
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Read MoreRetail Marketers Top Business Challenges, September 2015 [CHART]
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Read MoreMost Effective & Difficult Types Of Video Content, September 2015 [CHART]
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
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