Posts by derickson
US eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreUS eReader Growth, 2014-2020 [TABLE]
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Read MoreStrategic Priorities For Company Executives [CHART]
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Smartphone Buyers, 2014-2020 [CHART]
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Read MoreMost Effective Political Advertising Channels [CHART]
69% of US internet users find TV news to be the most effective political marketing channel.
Read MoreTop Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read MoreUS Social Network Users & Penetration By Site, 2014-2020 [CHART]
This year, for the first time, more than half of the US population will use Facebook.
Read MoreMost Challenging Innovation Best Practices [CHART]
Innovation best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
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