derickson, Author at e-Strategy - Page 141 of 1063

Demographics of Messaging App Users

Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

How Teens Use Smartphones [PODCAST]

Chart: US Snapchat Users and Penetration - 2014-2020

eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple…

Public Belief In The Safety Of Public WiFi [CHART]

Chart: Public Belief In The Safety Of WiFi

Most US adults are wary about using free Wi-Fi when it’s offered at public places such as bookstores, coffee shops and hotels—primarily because of privacy concerns.

Marketers Use Of Big Data [CHART]

Chart: Marketers Use Of Big Data

Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.

Understanding Of The Customer Journey [CHART]

Chart: Understanding Of The Customer Journey

Less than half of marketers feel confident their organization understands the customer journey.

Social Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]

Table: Social Network Users Penetration Plaftorm - 2015-2020

By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.

Multiple Social Nerwork Use [TABLE]

Table: Multiple Social Network Use

More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.

Frequency Of Social Media Use By Network [CHART]

Chart: Frequency of Social Media Use by Network

Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.

Most-Hated Types Of Ads [CHART]

Most Hated Types of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

Email Reading, Glancing & Scanning By Industry [CHART]

Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.