Posts by derickson
Most Annoying Aspects Of B2C Marketing Emails [CHART]
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
Read MoreB2B Content Marketing Success Factors [CHART]
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Read MoreHow Parents Save For Their Kids College Education [CHART]
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreInitial Job Approval Ratings Of US Presidents [CHART]
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
Read MoreTop AI Applications At Companies [CHART]
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Read MoreAwareness Of Emerging Technologies Among Executives [CHART]
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
Read MoreConversion Optimization Methods [CHART]
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Read MoreCreativity Is The Most Important Skill, According To Senior Marketers
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Read MoreMillennials Who Use Ad Blockers [CHART]
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
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