Posts by derickson
Top Data-Driven Marketing Objectives [CHART]
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Read MoreNon-White American Citizens By Age [CHART]
48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.
Read MoreBest & Worst Customer Experience Attributes [CHART]
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Read MoreEngineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreMobile Search Eclipses Desktop Search [INFOGRAPHIC]
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Read MoreEmployee Social Media Advocacy [INFOGRAPHIC]
This infographic by Social Reacher illustrates the power of engaging your employees in social media advocacy.
Read MoreMillennials' Frequency Of Podcast Listening [CHART]
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
Read MoreFrequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreFrequency Of Millennials' Instagram Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read More