Marshall Simmonds Talks Traditional Media Efforts Online

For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.

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How To Design A Cover For Wired Magazine

Scott Dadich talks about designing Wired Magazine, developing a creative culture in magazine design, with three guiding ideas; that details matter, to design by evolution rather than revolution, and that constraint is freedom.

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