Posts Tagged ‘Monitoring’
B2B Marketers' Activities, September 2012 [CHART]
B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MoreLeading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Read MoreCorporations & Customer Conversations [CHART]
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
Read MoreTop Benefits Of Social Media Marketing According To Canadian Execs [TABLE]
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
Read MoreG-Men Snooping On Social Media
The FBI is forming a new cyber intelligence unit to monitor social media communication.
Read MoreB2B & B2C Global Social Monitoring For Customer Service [CHART]
via emarketer.com In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies (53%) both tracked mentions and followed up on them, while an additional 25% only tracked and 4% only followed up. This is compared to only 27% of…
Read MoreGlobal Social Monitoring For Customer Service [CHART]
via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…
Read MoreWashington Post's Mention Machine Political Twitter App
@mentionmachine is a new Washington Post news app that monitors Twitter and media across the Web for political candidate mentions, revealing trends and spikes that show where the conversation is and why.
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