Posts Tagged ‘Measurement’
CEOs Hating On Marketers
80% of CEOs do not really trust nor are very impressed with marketers’ work.
Read MoreCEO Attitudes Toward Marketers [TABLE]
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Read MoreAttribution Modeling Use [CHART]
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
Read MoreDetermining Social Media ROI [INFOGRAPHIC]
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Read MoreThe Business Case For Social Media
While this is good advice, I also love the accelerated drawing format that illustrates the ideas.
Read MoreThe Science Of Analytics
A presentation by Dan Zarrella of HubSpot about how to measure online ROI. Found at Slideshare from HubSpot.
Read MoreTomorrow’s Web Analytics Technology & Usage
Dennis Mortensen addresses web analytics tools and their usage, shedding light on their adoption today and the degree to which they can provide comfort for us in the future.
Read MoreDisplay Media Measurement
Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.
Read MoreBook Review: Click, By Bill Tancer
David Erickson reviews Bill Tancer’s book about online behavior called Click.
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