Posts Tagged ‘YouTube’
Social Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
Read MoreTop Mobile App Types For Data Consumption, September-December 2012 [CHART]
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Read MoreBeyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreYouTube Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on YouTube pages.
Read MoreSmall Biz Owners Perceptions & Use Of Social Media, February 2013 [CHART]
LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived.
Read MoreGoDaddy's Perfect Match Super Bowl XLVII Ad Drives Sales [VIDEO]
Mashable reports that, Perfect Match, one of two ads GoDaddy ran during Super Bowl XLVII and which received a lot of negative reaction on social media and which scored last on USA Today’s Ad Meter, nevertheless drove sales.
Read MoreYouTube Eyetracking [HEATMAP]
This EyeTrackShop heatmap illustrates where people focus their attention on YouTube pages.
Read MoreUS Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]
Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.
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