YouTube Marketing Archives

Advanced YouTube Analytics Tactics

Liron Segev and Tim Schmoyer discussing six advanced YouTube Analytics tactics to help you understand your video traffic and how to grow your subscriber base.

Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

Red Bull's Extreme Marketing [VIDEO]

Take a look at some surprising facts and amazing stunt footage from Red Bull, the company whose logo seems to be associated with every extreme pursuit today.

FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

The Tactical Marketing Utility Of Social Networking Sites

Social Networking sites like Facebook, MySpace and LinkedIn are remarkable marketing and media relations tools but they will not work if you do not understand their culture and are not an active part of the community.

Roger Clemens Posts Steroids Denial On YouTube

Roger Clemens’ YouTube video denial of steroid and human growth hormone use highlights a significant new tactic for online reputation management.

An Ode To Digg (And Its Supporting Online Campaign)

Kina Grannis has clearly got some marketing savvy in her corner because she’s running a pretty sophisticated online campaign to solicit votes for Gotta Digg, her music video entry for the Doritos Crash The Super Bowl contest.

All Roads Lead To Rome…Online

Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.

Preemptive Marketing

Preemptive Marketing through domain name purchases and Web 2.0 marketing will offer you potential opportunities and save you headaches in the future.

Communications 2.0 – Viral Video Marketing

Watch a Web 2.0 presentation by David Erickson and Ann Treacy about viral video marketing through such services as YouTube.