Posts Tagged ‘Yelp’
Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Read MoreEffectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]
79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.
Read MoreBeyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
Read MoreMost Effective Social Media Channels For Small Business Owners, May 2012 vs December 2012 [CHART]
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Read MoreTop Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreYelp's Filtered Reviews [VIDEO]
Yelp’s video explanation for why they filter reviews.
Read MoreMuseum Marketing [PRESENTATION]
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
Read MoreTop Social Media Sites Arts Organizations Use [CHART]
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
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