Posts Tagged ‘World Cup’
Americans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreReasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]
Being able to stay in the know about World Cup scores was the top motivation for using their phones.
Read MoreUK Mobile Sports Content Consumption By Age, March 2014 [CHART]
A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.
Read MoreDevices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Read MoreWhere World Cup Fans Watch The Games [INFOGRAPHIC]
This infographic illustrates where soccer fans plan to watch the 2014 World Cup games.
Read MoreWorld Cup Fans' Online Behavior [INFOGRAPHIC]
This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.
Read MoreMillennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
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