Posts Tagged ‘Women’
Social TV & Super Bowl XLVII [INFOGRAPHIC]
This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.
Read MoreConsumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]
18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.
Read MoreDevices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Read MoreAmericans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
44% of Americans agree that social networking keeps them in the know about brands and products.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read MoreTime Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreInformation Sought From Health-Related Sites By Gender, January 2012 [CHART]
Almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men.
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