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Posts Tagged ‘Women’

Demographics Of Social Networking Users [TABLE]

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).

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Select Social Media User Demographics, February 2013 [CHART]

Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).

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Financial Activities On Mobile Devices By Device Type, February 2013 [CHART]

Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.

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Marketing Channels Important To Women Entrepreneurs, 2013 [CHART]

54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important.

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American Mothers’ Top Sources For Recipes, September 2012 [CHART]

Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.

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Top Ways Pinterest Inspires American Women, December 2012 [CHART]

Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.

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Demographics Of Online CPG Buyers, August 2012 [TABLE]

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.

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Eyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]

Eye-Tracking - Men and Women - Heatmap

Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.

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Eyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]

While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.

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Americans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]

29% of American adults post questions, ideas, and pictures on brands’ social networking sites.

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