Women Archives - Page 17 of 43

Americans' Trust In Advertising By Demographic, April 2014 [CHART]

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

Americans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]

By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.

Millionaires' Differences By Generation, March 2014 [TABLE]

Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.

Media Gender Gap [INFOGRAPHIC]

Male journalists make up 63% of bylines in print, Internet and wire news media, according to a recent report from the Women’s Media Center.

Demographics Of Senior Travelers Who Book Online, October 2013 [TABLE]

83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.

Demographics Of Social TV Enthusiasts, March 2014 [CHART]

Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.

American Females' Brand Interaction Via Social Television, February 2014 [CHART]

Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.

Why American Women Engage With Social Television, February 2014 [CHART]

97% said they would use social media while viewing the Oscars.

Differences Between Male & Female Millionaires, February 2014 [TABLE]

9% of US adults qualify as being millionaires (personal net worth of at least $1 million).