Women Archives - Page 11 of 43

Females' Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]

A slight majority of women have bought a product because they liked how the brand and its advertising portray women.

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.

Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

69% of Americans who frequently watched or participated in eSports were male, compared with 31% who were female.

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.