Posts Tagged ‘Women’
Facebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreUS Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreAppeal Of Same-Day Delivery By Generation [CHART]
While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.
Read MoreUS Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreThe Mind Of The Impulse Shopper, December 2014 [CHART]
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreWomen In Technology [INFOGRAPHIC]
This infographic from Lucidworks illustrates the gender gap that exists regarding women in technology.
Read MoreMobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
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