Wired Archives - e-Strategy

Netflix Branded Content Examples & Wikipedia's Battle Against Brands [VIDEO]

Episode 53 of the Beyond Social Media show: David Erickson & BL Ochman discuss examples of Netflix branded content efforts & Wikipedia’s battle with brands.

INTERVIEW: David Eagleman Discusses His Book Incognito With Wired's David Rowan

Neuroscientist David Eagleman in conversation with Wired’s David Rowan about his book Incognito.

Chris Anderson On Freemium Content

Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model.