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Posts Tagged ‘Western Europe’

Global Facebook User Penetration By Region & Country, 2011-2017 [TABLE]

By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.

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Global Facebook Users By Region & Country, 2011-2017 [TABLE]

Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.

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Global Facebook User Growth By Region & Country, 2011-2017 [TABLE]

Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.

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Global Media Ad Spending Share By Region, 2011-2017 [TABLE]

Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.

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Global Media Ad Spending By Region, 2011-2017 [TABLE]

Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.

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Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

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Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

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Global B2C eCommerce Sales By Region, 2011-2016 [CHART]

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.

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Western European QR Code Users By Country, July 2012 [TABLE]

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

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Global Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]

North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.

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