Posts Tagged ‘Western Europe’
Global Online Buyer Penetration By Region, 2013-2018 [TABLE]
By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.
Read MoreGlobal B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
Read MoreWestern European Mobile Phone Users By Country, 2012-2018 [TABLE]
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Read MoreSmart Phone Penetration In Western Europe, 2013-2015 [MAP]
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Read MoreSocial Network Penetration In Western Europe, 2012-2018 [CHART]
Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.
Read MoreTop Social Media Sites Western European Sports Fans Go For Sports Info, November 2013 [CHART]
In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.
Read MoreWestern European Online Ad Spending By Country, 2012-2018 [TABLE]
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Read MoreTwitter Global User Share By Region, 2012-2018 [TABLE]
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
Read MoreMobile Payment Consumers By Select Countries, 2013 [CHART]
55% of UK internet users knew of mobile payments, but only 3% actually used their mobile phones to pay for transportation or goods in-store.
Read MoreAd Spending Growth In Western Europe By Country, 2012-2018 [TABLE]
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
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