Posts Tagged ‘Webcasts’
Lead-Generating Content [CHART]
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
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