Posts Tagged ‘video on demand’
Demographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]
An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).
Read MoreTV Streamers' Viewing Preferences, December 2013 [TABLE]
Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.
Read MoreOn-Demand Video Services Penetration, December 2013 [CHART]
7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.
Read MoreVideo On-Demand & TV Viewers By Age, September 2013 [CHART]
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.
Read MoreTypes Of Content American TV Viewers Watch During Primetime, May 2013 [CHART]
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
Read MoreFactors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]
Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Read MoreUse Of Game Consoles To Stream Video, 2010-2012 [CHART]
Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.
Read MoreOnline Video Viewers Who Abandon Videos Before They Start By Format, 2012 [CHART]
18% of online video viewers worldwide had abandoned live videos before they began, compared to only 6% for short-form video-on-demand.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreDisney's Response To The Demise Of Television Advertising
Disney’s response to the demise of television advertising is a cautious, tentative step in the right direction.
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