Mobile Content Use By Feature [CHART]

comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).

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Video Game Marketing For Xbox 360

Microsoft has leveled the video game development playing field for PC and Xbox 360 video games with the release of their XNA Game Studio Express software. Watch for an explosion of advergaming to show up on the PC and Xbox 360 platforms.

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