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Posts Tagged ‘United Kingdom’

Top 10 European Countries By Online Ad Revenues, 2013 [CHART]

Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.

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US vs UK Video Ad View Share By Length, Q1 2014 [CHART]

25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.

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US vs UK Video Ad View Share By Device, Q1 2014 [CHART]

Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.

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Twitter Global Growth By Country, 2012-2018 [TABLE]

India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.

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Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

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Millennial Mobile Mothers In Select Countries, 2013 [TABLE]

49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.

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Engagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]

Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.

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Average Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]

The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.

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UK Social TV Viewers By Demographic, September 2013 [TABLE]

Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.

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UK Multitainment Use By Age, February 2014 [CHART]

Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.

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