Posts Tagged ‘United Kingdom’
Expectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreReactions To A Friend's Product Like On Social Media, June 2013 [TABLE]
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Read MoreSocial Network Users By Region & Country, 2011-2017 [TABLE]
Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.
Read MoreBest Sources For Marketing & Advertising, June 2013 [CHART]
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).
Read MoreMarketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]
Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.
Read MoreMillennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]
One in ten young people have been rejected for a job because of their social media profile.
Read MoreWestern Europe Smart Phone Penetration, 2012-2014 [MAP]
Western Europe as a whole will reach 50% smart phone market penetration in 2014.
Read MoreTop 5 TV-Related Social Media Activities, May 2013 [CHART]
Viewers average 10 TV-related activities on social media on a weekly basis.
Read MoreGlobal Online Sharing Tendencies By Country, May 2013 [CHART]
Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.
Read MoreUK Marketers & Digital Media Spending, May 2013 [TABLE]
95% of brand advertisers and agencies responding to the survey said they will increase their digital marketing spending this year, with fully 48% of total budgets going to digital media.
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