Posts Tagged ‘United Kingdom’
Motivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreMultitainment In The UK, August 2013 [CHART]
Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.
Read MoreMost Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreGlobal eCommerce Penetration By Country, 2011-2017 [TABLE]
Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.
Read MoreGlobal B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]
Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.
Read MoreGlobal B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]
Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.
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