Posts Tagged ‘Twitter’
US Net Mobile Display Ad Revenue Share By Company, 2011-2015 [TABLE]
Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.
Read MoreUS Net Mobile Ad Revenues By Channel, 2011-2015
eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.
Read MorePublic Relations Of Yesteryear & Today [INFOGRAPHIC]
This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
Read MoreBeyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
Read MoreClick-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]
Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).
Read MorePrimary Uses Of Hashtags, April 2013 [CHART]
Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).
Read MoreUS Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]
Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.
Read MoreUS Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
Read MoreTwitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
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