Posts Tagged ‘Twitter’
Ad Pros' Social Media Marketing Tactics, Q1 2013 [CHART]
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Read MoreTwitter Advertising Effectiveness, May 2013 [CHART]
Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MoreReputation Management Case Study: Papa John's Knows How To Apologize
A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.
Read MoreTeen Facebook Users Who Also Use Instagram & Twitter, 2012 [CHART]
Teens with a larger number of Facebook friends also tend to maintain profiles on a wider range of platforms outside of Facebook itself.
Read MoreTeens' Facebook Friends & Twitter Followers, 2012 [TABLE]
Teen Facebook users have an average (mean number) of 425.4 friends, with the typical (median) teen Facebook user having 300 friends.
Read MorePercent Of Private Teen Twitter Users, 2012 [CHART]
64% of teen Twitter users say that their tweets are public, while 24% say their tweets are private.
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