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Posts Tagged ‘Twitter’

Most Effective Native Ad Formats, November 2013 [CHART]

While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.

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Social Media Referral Traffic Trends, September 2012-September 2013 [CHART]

Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.

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Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Consumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]

79% pointed to web personalization as worth the effort.

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Consumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]

A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.

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Revenue Per Social Visit, 2012 & 2013 [CHART]

Revenue per visit grew 39% between 2012 and Q3 2013 for Facebook (to $0.93), while growing by 150% for Pinterest (to $0.55) and quadrupling for Twitter (to $0.44).

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Effectiveness Of Social Media Sites Among B2B Users [CHART]

LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

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Social Sites Used By B2B Marketers To Distribute Content [CHART]

B2B marketers now use an average of six social media platforms to distribute content, versus five last year.

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Unique Visitors Per Year To Top Social Media Sites, 2008-2015 [CHART]

Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.

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Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

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