Posts Tagged ‘Twitter’
American Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreUK Twitter Users' Engagement With News Brands, December 2013 [CHART]
60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.
Read MoreTop 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]
Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.
Read MoreEuropean Mobile Twitter Users By Select Countries, November 2013 [CHART]
Eight in 10 UK Twitter users accessed the social network on mobile devices.
Read MoreMost Effective Online Video Distribution Channels, March 2014 [CHART]
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
Read MoreNew Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Read MoreBrands' Top Challenges Using Twitter, March 2014 [CHART]
While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
Read MoreAverage Order Value By Social Referrer, March 2014 [CHART]
Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).
Read MoreFactors Contributing To Retweetability, March 2014 [CHART]
Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.
Read MoreMost Popular Social Networks Among Younger Millennials, March 2014 [CHART]
Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).
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