Twitter Archives - Page 31 of 110

Types Of Influences During Customer Journey [INFOGRAPHIC]

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

How To Use Twitter For Business: 5 Do’s & 1 Don’t

David Erickson shares several tips on how to use Twitter for business.

Promoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]

Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.

Use Of Twitter Ad Formats, 2013 & 2014 [CHART]

Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Most Innovative Tech Brands, August 2014 [CHART]

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

Customer Satisfaction With Social Networking Sites, 2013 vs 2014 [CHART]

Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.