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Posts Tagged ‘Twitter’

Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.

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Growth In Content Sharing Channels, Q4 2014 [CHART]

Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.

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B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

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B2B Lead Conversion Rates By Channel, October 2014 [CHART]

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

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Twitter Firehose In Google Search [VIDEO]

The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.

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Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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Content Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]

Facebook accounted for 81% of content shared to social networks.

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