Posts Tagged ‘Trust’
Consumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreMobile Transaction Abandonment, August 2015 [CHART]
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
Read MoreAgency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Read MoreTrust In Security Of Personal Information By Generation, May 2015 [CHART]
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
Read MoreThe World's Most Reputable Companies, 2013-2015 [TABLE]
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
Read MoreMost & Least Trusted American Companies, March 2015 [TABLE]
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Read MoreCustomers' Top Priorities For The Next 12 Months, February 2015 [CHART]
CMOs narrowly give the edge to excellent service over product quality when it comes to their customers’ top priorities in the next 12 months.
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