Posts Tagged ‘Trust’
Video Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreTop Scenarios That Damage Corporate Reputations [CHART]
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Read MoreEffect Of Consumer Trust In Businesses [CHART]
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Read MoreMost Ethical Professions [CHART]
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
Read MoreAmericans' Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreWhy People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreSponsored Social Media Message Effectiveness [CHART]
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Read MoreFactors For Trusting Unfamiliar Thought Leadership Content [CHART]
What does motivate thought leadership content consumption?
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