Posts Tagged ‘Trust’
Sharing Shopping Preferences [CHART]
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Read MoreFactors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreHow Social Media Encourages Brand Trust [CHART]
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Read MoreEffect Of Social Media Profile Pictures On Followers [CHART]
HubSpot analyzed nearly 9 million Twitter profiles to produce this graph about the effect a photo has on a social media profile in gaining followers.
Read MoreConsumer Comfort With Data Practices [CHART]
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Read MoreUS Consumer Trust In Personal Information Online Security [CHART]
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Read MoreTop 5 Most Trustworthy Info Sources Are Traditional Channels [CHART]
via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those…
Read MorePrivacy, Schmivacy
22% of consumers always read privacy statements.
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