Posts Tagged ‘Trust’
Consumer Trust In Advertising, January 2013 [CHART]
Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.
Read MoreMillennials' Views On Technology, Privacy & Identity [INTERACTIVE INFOGRAPHIC]
An interactive infographic by Cicsco that takes a look at Millennials’ views on technology, privacy and identity.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreInformation People Are Willing To Share With Companies, September 2012 [CHART]
50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.
Read MoreOnline Information Sharing By Select Demographics [CHART]
One-third of US adults say they are more comfortable sharing information online than in person.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreWebsite Preferences For Mobile Shopping [CHART]
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreSharing Social Shopping Preferences [CHART]
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
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