Trust Archives - Page 15 of 20

Americans' Trust In Large Industries, December 2013 [CHART]

Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.

Consumer Attitudes Toward Online Reviews, December 2013 [CHART]

7 in 10 adult consumers in the US and UK read consumer reviews before making purchase decisions.

Content Marketing Measurement [INFOGRAPHIC]

This infographic by BrandPoint illustrates how to measure content marketing efforts.

Web Form Best Practices [INFOGRAPHIC]

This infographic from SingleHop illustrates web form design best practices.

Top Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]

Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.

American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]

35% internet users have stopped doing business with a company due to privacy concerns.

Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

How Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]

7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).

Mobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]

7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.

Frequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]

87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.