Posts Tagged ‘Trust’
African-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreCustomers' Leading Priorities, August 2013 & February 2014 [CHART]
Superior product quality was the top priority among US marketers.
Read MoreTypes Of Organizations People Trust With Their Data, February 2014 [CHART]
Few consumers in the US and UK actively trust various types of organizations with their data.
Read MoreCredibility Of Company Information Sources, January 2014 [CHART]
About two-thirds said that they would consider the information they heard from an academic or expert (67%) or technical expert (66%) to be either extremely or very credible.
Read MoreLevels Of Trust In News & Information Sources, January 2014 [CHART]
65% of informed publics trust traditional media, with an equal share trusting online search engines.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
A lack of trust in mobile phone security is ranked as the top inhibitor to mobile banking adoption.
Read MoreWho People Want To Protect Their Smart Phones From, October 2013 [TABLE]
Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Read MoreReasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Read MoreAmericans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
American adults have very little trust in the integrity of advertising practitioners.
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