Trust Archives - Page 11 of 20

Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]

A financial data breach would turn some consumers away from a business for good.

Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Consumers’ Top Priorities When Shopping, August 2014 [CHART]

Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).

Trust & Relevance's Effect On Email Marketing Success, July 2014 [TABLE]

Consumers only have 4-5 brands that they always open emails from.

Trust in Sponsored Content, July 2014 [CHART]

Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.

Consumer Trust In Online Customer Reviews, July 2014 [CHART]

92% of respondents will use a local business if it has a 4-star rating.

Consumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]

88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.

Ways Consumers Want Companies Tell Them About Their Personal Data, April 2014 [CHART]

Just 35% of US internet users thought businesses were transparent enough about how they used personal information.

Top US Retail Data Breaches, 2003-2014 [CHART]

There has always been some degree of concern over digital privacy and personal data, but until recently, consumer attitudes had remained relatively steady.