Posts Tagged ‘TripAdvisor’
How Consumers Share Feedback About Customer Experiences [CHART]
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Read MoreCustomer Experience Responses [CHART]
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Read MoreOnline Reviews & Ratings [INFOGRAPHIC]
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreDaily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Read MoreGlobal Online Travel Ad Revenues By Site, 2012 vs 2013 [TABLE]
Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
Read MoreTraveler Review Websites By Number Of Reviews, June 2013 [TABLE]
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
Read MoreDevices Used To Connect To In-Flight Internet, December 2012 [CHART]
According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
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