Posts Tagged ‘Travel Marketing’
Products Most Likely To Be Shared On Social Media, October 2014 [CHART]
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Read MoreHow People Use Apple Passbook, Q2 2014 [CHART]
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Read MorePurchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Read MoreNumber Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]
45% of US millennials belonged to none or just one loyalty program.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
Read MoreImportance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Read MoreAffluent Americans' Consumer Spending By Category, September 2014 [CHART]
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Read MoreBenchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreAmerican Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Read MoreFamiliarity With Home / Lodging Rentals Services, May 2014 [CHART]
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
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