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Posts Tagged ‘Travel Marketing’

LGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

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Travel Content Sharing By Age Group, December 2014 [CHART]

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.

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Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

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Brand Loyalty By Gender, December 2014 [CHART]

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

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Dark Social Sharing By Content Type, December 2014 [CHART]

Some 84% of global online consumers aged 16 and older report sharing content online.

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Visitors To Travel Content By Device, July 2014 [TABLE]

61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.

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Devices Use To Share vs Browse Travel Content, September 2014 [CHART]

51% of travel content social shares by US internet users took place through a smartphone or tablet.

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US Mobile Travel Bookers, 2013-2018 [CHART]

More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.

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US Mobile Travel Researchers, 2013-2018 [CHART]

Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.

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