Posts Tagged ‘Travel Marketing’
Mobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreCurrent & Planned Mobile Services For Airlines [CHART]
Only half of surveyed airlines worldwide provided mobile check-in service.
Read MoreRussian Online Travel Sales, 2010-2016 [CHART]
Online travel in Russia expanded at a rate of 43% in 2011 and is projected to grow another 21.5% in 2012, to over $2.5 billion.
Read MoreWhy People Follow Brands On Social Networks By Product Category, April 2011 [CHART]
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Read MoreTop Category Spenders On Video Ads In Q2 2012 [CHART]
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Read MoreMobile Engagement With Travel Content [CHART]
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreEmail Volume Variance By Industry [CHART]
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
Read MoreTravel Technology [INFOGRAPHIC]
Lab 42 created this infographic to explain the types of technology people use when they travel.
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