Posts Tagged ‘Travel Marketing’
US Travelers' Online Transactions By Device & Travel Category, August 2012 [CHART]
More than half of these US travelers purchased hotel reservations via laptop, while only 17% booked hotels via tablet, and 11% via smartphone.
Read MoreUS Travelers' Online Transactions By Device, August 2012 [CHART]
More than three-quarters of US travelers had purchased travel on a PC in the past six months.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
Read MoreTravel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]
Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
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