Travel Marketing Archives - Page 23 of 34

US Travel Industry Online Ad Spending, 2011-2017 [CHART]

Travel advertisers will devote nearly three-quarters of spend to direct response formats.

US Online Ad Spending Growth By Industry, 2011-2017 [TABLE]

Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.

Customer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]

E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.

Delta Airlines & The Immediacy Of Twitter Customer Service [VIDEO]

Author & Keynote Speaker Scott Stratten tells the story of how Delta airlines saved their brand from a lifetime of shunning with one well-timed tweet.

Cross-Device Travel Research & Purchase Behavior, May 2013 [CHART]

Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.

US Mobile Travel Sales, 2011-2017 [CHART]

eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.

Americans Who Research & Purchase Travel Products Online, August 2012 [CHART]

81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.

US Digital Travel Sales, 2011-2017 [CHART]

US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.

Carnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.

Consumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]

The average consumer is a member in more than 7 loyalty programs, and many have room for more.