Posts Tagged ‘Travel Marketing’
Online Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreTypes Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreTop Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Read MoreMost Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Read MoreUK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreMobile Behavior By UK Travelers, November 2013 [CHART]
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
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